Fireplace Cabinets

Every Victorian house will have a chimney breast almost in every single room of the house. Heritage lovers always tend to keep them as a feature of the room. An alcove space on each side of the chimney works as a good storage space, whether it is a wardrobe, shelves or just a decorative console. However, I keep seeing so much of the repetitive design for "alcove" storage, that it feels like it might be the time to start a design revolution. Do you have any interesting ideas about it?